Marketing Assignment free essay sample

My chosen retailer is Pick n’ Pay which is a company owned by South African entrepreneur Raymond Ackerman in 1967. Pick n’ Pay was able to gain a large share of the market because Raymond Ackerman’s policy of putting offering customers the best value for their money before profit maximisation and various social responsibility programmes have made them a household in South Africa. Question 1 Pick n Pay bridges the following gaps: * Space. * Time. * Information. The space and time, value gaps are bridged by pick n’ pay, by establishing what the market really wants and providing consumer what they want at the right price in the right environment. -Information on products is readily available in stores during promotions and generally accessible in store. -Pick n’ Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps Pick n’ Pay has been able to establish long term relationship with consumers. We will write a custom essay sample on Marketing Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question 2 An organisation has to perform its primary amp; auxiliary marketing activities efficiently and in a timely manner to ensure that the needs/ of the customer are met. Pick n’ Pay also owns its own transportation fleet so they have more control over meeting demand on time. * Pick n Pay conducted detailed market research in order to properly serve its market as all store formats are as diverse as the geographic area they operate in, from the large hypermarkets to the express stores in petrol stations, they cater to all different market segments. Pick n’ Pay also own Boxer supermarkets which cater to low income groups such as rural areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n’ Pay products if they not satisfied with the quality, This policy enabled Pick n’Pay to gain the trust of consumer which translates into Customer loyalty. All other products offered by Pick n’ Pay have to follow certain regulations before being offered to the public. Pay has to take the necessary steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they don’t get damage before getting to the actual store so they don’t incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to cover the business. * Pick n’ Pay borrows money from banks to cover the day-to-day operations; Raymond Ackerman says many businesses that were destined for greatness failed because they didn’t have enough cash to run their daily operations. I would say Pick n’ Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote â€Å"green† issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing â€Å"good† business which means implementing sustainable practices in the work environment and doing what the business is obligated to do in terms of social responsibility. Here are some environmental initiatives have introduced: * Green Products- Products that are 100% recyclable with active ingredients that are made from sustainable,natural ingredients. * Introduced limited edition eco-friendly bags to limit the use of plastic bags * Pick n’ Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n’ Pay stores * In 2009 they opened up 3 Pick n’ Pay express stores, starting a new era of green retailing. These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder that’s why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know what’s expected of them. Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n’ Pay is its internal stakeholders which would be: * Employees * Investors * Management The business has full control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree. The market environment comprises of: * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General Public – Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n’ Pay has also implemented programmes that challenge socio economic issues such as unemployment. Here some the changes and programmes implemented to adapt to changes/trends in the macro environment: * Setting up recycling points at Pick n’ pay which in turn provides employment. * â€Å"Green† products – 100% recyclable products with natural active ingredients that don’t harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n’ Pay franchise store. * Pick n’ Pay company also recently extended its ‘Green Range’ of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.

Sample - How to Use SnapChat

Sample - How to Use SnapChat How to use Snap Chat Application Purpose The Snapchat application is a platform for video and photo messaging in both Android and iOS devices. The application enables users to upload images to its server. The snapped images can be edited using quotes, time, weather information or colour filters. The users can then send the edited image or video to other Snapchat users. This document presents step by step instructions on how to install and use Snapchap application. It demonstrates and illustrates users can take, upload and send snap shot as messages. Additionally, the document presents a brief description on how to create, record video files and send as message. This document is meant for the end users of the Snapchat application. Equipment Smart phone Android OS iOS Precaution The application should only be installed in devices that are running ether Android operating system or iOS. The video files created in Snapchat application should not be more than ten seconds. Procedure Getting started Download the Snapchat application from Google store then let it install in your android or iOS device. After installation follow the steps to create a Snapchat profile with your username and profile picture Set appropriate credential after the application has been started Start the application by tapping on the Snapchap application on the main menu present in your device Taking photos and creating videos Once the application is up and running, the user can take photos and video using the application. The video file is limited to ten seconds. Taking photos using this application is simple. Tap on the button located at the bottom centre of the screen. Hold the button on the screen for up to ten seconds in order to shoot a video To upload a video or photo that is already exiting in your device, an additional application known as SnapRoll. Download the application and generate a new set of credentials then log in. Use the SnapRoll’s Snapchat editor to edit the pre-existing photo or video then choose share On the populated list, choose Snapchat in order to upload the selected video or photo. Editing media text Snapchat application presents a number of options for editing the text in the media To add text, the user should tap the photo or video. Tap the T icon on the top right corner in order to choose text options from the available three: Standard, colour centred and colour left justified Use the finger to choose the colour for the media text created Twist and pinch the created text in order to position and resize it. Editing video and photo To add colour filters, time and weather, the user should swipe right and left across the screen of the application. Tap the undo button located at the top right corner to erase the changes made Select the pencil to utilise the drawing tool Slide the finger up and down the colour icon on the right side to select a colour Sending Once the editing is done, take a screen shot of the image and save it to the library of the device or send it to selected contacts Select the image or video file to send Select the recipients from the controlled list Upload the selected file and send to the selected recipients

Nutrition Essay Example | Topics and Well Written Essays - 250 words - 4

Nutrition - Essay Example The council set a daily allowance of 15 milligrams oral intake for males, 19 milligrams for females and 9 milligrams for infants. Zinc is absorbed in the ileum and the jejunum where control mechanism of the body makes it complicated to take in too much of zinc. The function of zinc can be catalytically, structural or regulatory. Some enzymes in the body depend on zinc for them to catalyze important chemical reaction in the body. Finger proteins of zinc have been found to control expressions of gene from its transcription function. It has also been found that zinc influence the release of hormones and impulse transmission of the nerves. It also plays an important role in the cell membrane and protein structures in the body. Red meats like beef, shellfish and other seafoods, eggs, lamb, nuts, whole grains, yoghurt and nuts are good sources of zinc. However, one may also get zinc from supplements. Deficiency of zinc may cause delay healing in wounds, enlargement of the prostate glands, neuropsychiatric abnormalities, diarrhea and alopecia. Severe zinc deficiency may cause mood change, taste and smell dysfunction, anorexia and cognitive impairment. Infants who suffer from deficiency of zinc are irritable and hard to

At the Core of Jewish Belief Essay Example | Topics and Well Written Essays - 2500 words

At the Core of Jewish Belief - Essay Example Just as the other cultures themselves have faced, the Jewish population through history has too faced strife and sacrifice that has greatly impacted the past, present, as well as future for them. As for the development of Judaism, the, "Hebrew religion began to give rise to Judaism after the destruction of the temple and the exile of Judah in 586 BC," ("Judaism" p.1). As many would come to know after the end of World War II, Jewish citizens were often referred to in derogatory means as being 'a Jew'. While the person in fact would have been of Jewish decent, the casual throwing out of the label of them being Jewish by extent served as a way to demean and diminish the societal value of a culture and precious belief system. Further elaborating, "The term 'Jew', in its biblical use, is almost exclusively postexilic. The Jewish religion of the biblical period evolved through such historical stages as the intertestamental, rabbinic, and medieval to the modern period of the nineteenth century with Orthodox, Conservative, and Reform Judaism," ("Judaism" p.1). Like Christians and Muslims, Jewish people as well have a tenant system of faith. According to the Elwell Evangelical Dictionary of M R Wilson, found at the bottom of the previously used source, modern Jewish faith believers are shaped by the following tenants; (1) Man is pivotal in the universe. He sees himself as a partner with God in the unending process of creation. In rabbinic thought, "God needs man as much as man needs God." (2) Man is a responsible moral agent, fully accountable for his acts. He is free to shape his own destiny. (3) Human progress is possible as man realizes the great potential within him. The nature of man is basically good, or neutral, free from the encumbrance of original sin. Thus man may be optimistic and hopeful about his future. (4) "This-worldliness" is a distinguishing mark of Judaism. The Hebrew Scriptures focus more on earth and man than upon heaven and God. Hence, lengthy speculation about the afterlife and otherworldly realities has never occupied a major position in Jewish thought. (5) All of life must be regarded as sacred. Man is to seek to imitate God in sanctifying his every action. Time must be imbued with the seeds of eternity.(6) Man is to pursue peace, justice, and righteousness. Salvation is dependent upon the betterment of society through good deeds. Historically, Jews have seen the Messiah as God's anointed human representative (not a God-man) who would usher in a golden age of societal and spiritual redemption. Today, however, Reform Judaism teaches that the Messianic Age will appear when humankind collectively, by its acts, reaches a level of true enlightenment, peace and justice. (Wilson Evangelical). One of the founding premises for belief is what most has come to know as the Ten Commandments. It is these ten 'rules' that act as a way to show people what they should and should not do.

Panera Bread Analysis Research Paper Example | Topics and Well Written Essays - 1750 words

Panera Bread Analysis - Research Paper Example This is because customers’ needs keep changing. According to most analysts, consumers needs keep on changing because they like eating different types of bread (ABA, 2013). Bread industry is in its maturity stage. This is because according to IBIS world (2013), revenue for bread production has been decreasing for the last five years up to 2013. This because most consumers are watching their diets, so as not to became obese. In connection to this they prefer taking low carbohydrate diets. However, the trend is expected to change because most companies are now innovative and have started producing a wide range of products (IBIS, 2013). In addition, the demand for bread also went down because of the recession the country was experiencing. In regards to this, the flow of money was reduced drastically. As a result consumers, started buying low cost wheat products such Paleo. In fact, some of the largest consumers of bread like hotels and schools, also started buying alternative products to bread. This is because they are also trying to reduce their budgets (IBIS, 2013). In connection to this even the largest consumer products stores and supermarkets also reduced their storage for the bread products. There have been many healthy campaigns on the media, and with the recent reports that 52% of Americans who are between 35 years and 45 years are obese. It is not surprising that most consumers have been forced to change their diets. Also, with the entrance of free gluten diets into the market, most Americans have therefore preferred to buy the free gluten diets to bread (Solms, 2009). According to a recent report by IBIS world (2013), during the recession which caused the demand for bread in some of the largest consumer stores to reduce, resulted in the decrease of per capita income by 0.3%. However, marketing analysts, expect this trend to change in 2013. It is expected that by introduction of low gluten products the revenue will increase

MAC and Physical Layer Enhancements

MAC and Physical Layer Enhancements Abstract Communication technologies have improved a lot since the time we started using radio waves for communicating. We have seen advancement not just in the Cellular side but also on the WiFi side. The availability of limited spectrum has been the issue of the 21st century. As we have improved our technologies from the First generation which was based on analog communication to Fourth Generation which is based on Orthogonal Frequency-division multiplexing (OFDM), the free space in the spectrum has also reduced which has created the problems of congestion. We have come to the point where there is a demand for high capacity, better throughput, constant connectivity and high spectral efficiency. To cater this demand, we not only need high-end devices but equally efficient core network. This paper would focus on the converging technology enhancements at Physical and MAC (Media Access Control) layer of the Fifth generation (5G) on the cellular side and 802.11ad on WiFi side. I. Introduction With the increasing number of users, there is a spectral crunch in both the licensed and unlicensed spectrum. Licensed spectrum is the frequency chunk which is bought by the telecom companies, and a company can use its specific frequency band. The technologies in the licensed spectrum are GSM (Global System for Mobile Communication), CDMA (Code Division Multiple Access), LTE (Long Term Evolution). Unlicensed spectrum is the frequency chunk which is free and can be used by anyone. The technologies used in unlicensed spectrum are Bluetooth, WiFi. The increasing number of users have created the need for finding new spectrums and simultaneously new technologies which can be used to improve the efficacy of both cellular and WiFi communication. New standards i.e. 5G for cellular communication and 802.11ad for WiFi are going to use high-frequency bands which were never used before. This untapped potential is going to be a game changer. It will not just improve the spectral efficiency and th e throughput but will also increase the capacity. Technologies such as 802.11ac and LTE-Advanced (Long term evolution-advanced) could provide data rates as high as 1 Gigabytes per second (Gbps) [5] [6]. Also, LTE-A used 2620-2690 MHz (Mega Hertz), and 802.11ac used 5GHz (Giga Hertz) band for data transfer [1] [5]. 802.11ac and LTE-A employed technologies such as MIMO (multiple input, multiple output), beamforming which helped in achieving necessary throughput and capacity requirements, but now even these enhancements need necessary upgradation and changes to support the ever-increasing demand. Not only this but the cost of the wired backhaul is also a big concern. All these needs must be met in 5G and 802.11ad. The cost of wired backhaul can be reduced by moving towards mm-wave (Millimeter wave) which will not just decrease the cost of backhaul but will also improve the overall throughput [1]. This can be a converging point for the two technologies. 5G will be using frequency band i.e. 28 and 38 GHz, and 802.11ad will be using the 60GHz band which falls in mm-wave frequency band [1] [2]. Directional beamforming will be another addition to both 5G and 802.11ad wherein we will direct the signal towards the intended receiver that will help in reducing the power required [1] [2]. Figure 1. Improvement in performance from 4G to 5G. [8] Figure 1 gives a clarity about the targets which were set after using International Mobile Telecommunications-Advanced (IMT-Advanced Standard) i.e. 4G to enhance its performance in case of International Mobile Telecommunications-2020 (IMT-2020 Standard) i.e. the 5G standard [8]. II. Physical Layer Enhancements Here are some of the enhancements at the Physical layer of 802.11ad and 5G: 1. Millimeter Wave: (i) Millimeter wave in 802.11ad: Propagation of signal in the 60GHz unlicensed spectrum is different from that of 5GHz and 2.4GHz which were used in previous WiFi protocols. The frequency range in which the 60GHz falls is the Millimeter wave frequency band. Millimeter wave band will allow faster data transfer and will help us in using wireless docking stations. This will reduce the cost of backhaul as we will be removing the wires. The issues with 60GHz spectrum are its smaller range due to high attenuation, as the wavelength is small thus it causes blockage due to concrete walls [2]. We can also see from the figure 2. that the effect of oxygen in the atmosphere at 60GHz is high and causes atmospheric absorption of the millimeter wave. These are some of the limitations of 60 GHz band which are being looked at like the issue of absorption by oxygen can be reduced by using band Figure 2. High Atmospheric absorption at 60GHz. [1] (ii) Millimeter wave in 5G: The proposed band for 5G is 28GHz and 38GHz which falls in the region of millimeter wave. This is going to help in increase the data rate. The proposed data rate is nearly 20Gbps which is nearly 20 times that of 4G [8]. Millimeter waves can travel smaller distances as the wavelength is small which causes high attenuation due to atmospheric absorption. This can be mitigated by using the concept of small cells in our network. Cell size can be up to 200 meters. Figure 3. Attenuation Due to Heavy Rainfall. [1] Figure 3 shows the attenuation due to heavy rainfall of 25 millimeter/hour for a 28GHz band for 1 Kilometer cell size i.e. 7db which will be only 1.4db for a cell size of 200 meter [1]. 2. Beamforming: (i) Directional Beamforming in 802.11ad: In directional beamforming, the signals are directed to the intended receiver. It has been introduced instead of using an omnidirectional antenna which used to send the beam in all the directions reducing the power of the signal. But it is highly impractical to use highly-directional transmissions as there is a high chance of attenuation due to blockages. This can be prevented by using automatic gain control. MAC mechanisms are also affected due to the Highly directional communications such that the devices are not able to know that there is some other communication going on which increases the chances of collision. Golay sequences are used to reduce these chances of collisions. Golay sequences are the complementary sequences and help in synchronization and automatic gain control that in turn helps in attaining a throughput of 27.5Mbps thus making Management frames more efficient. Sum of out-of-phase Autocorrelation coefficients for Golay sequ ences being zero reduces the level of side lobes which in turn helps in reducing the chance of collision [2]. (ii) Adaptive beamforming in 5G: Beamforming is a concept in which we change the specific weights at the antenna level such that we direct the signal to a specific area by concentrating the power in the main lobe and reducing the power of signals in the side lobe. This will increase the throughput and hence will improve the user experience. In adaptive beamforming, the channel is used in an efficient manner which also helps in reducing the issue of interference. This can be achieved by using the concept of scheduling in different base stations. This can be used in a very interesting manner in 5G, and it will also help by improving the coordination between various eNodeBs. Hence the concept of adaptive beamforming will make the 5G network faster and more efficient [9]. 3. MIMO: (i) Multiuser-MIMO (MU-MIMO) in 802.11ad: At physical layer level 802.11ad works in two modes i.e. OFDM and Single carrier mode. MIMO is used for diversity in communication. In multiuser MIMO for 802.11ad, we use a matrix of a minimum of 2X2 (2 receiver antennas and 2 transmitter antennas). We can send signals to 2 or more users at one time with a very high throughput because we are employing OFDM. Previously we were employing only single user-MIMO wherein we used to send multiple signals to only one user. No doubt it gave high speed, but we were not able to use the limited unlicensed spectrum efficiently. Thus, with the advent of Multiuser-MIMO, the problem of low efficiency has been reduced [2] [10]. Figure 4. Block diagram of Transmitter in MIMO [10]. From figure 4 we can see how the data is sent using MIMO technique. Here firstly data is sent to the scrambler. After scrambling the data, it is encoded by the LDPC (low-density parity-check) encoder for tone interleaving. After interleaving the OFDM processed data we apply Inverse Fast Fourier Transform (IFFT) on the data. Finally, we add a guard interval to protect the sent data [10]. (ii) Massive MIMO in 5G: 5G will be using massive MIMO technique that will involve a large number of antennas and the number will more than 10 times larger than previous networks. This will not just give a high amount of beamforming gains but will also increase the capacity of the network. But there is a catch here. The increase in a number of streams will increase the overhead of pilot signals, and because of this, we will use some part of our spectrum. Also, there is an increase in the complexity if we use a high number of antennas. The solution to this overhead is that we can use Non-Linear Estimators and small cells which will help in reducing the effect as at high signal-to-interference-plus-noise ratio (SINR) the effect of errors in the signal is very less [4]. III. MAC Layer enhancements Here are some of the enhancements at the MAC layer of 802.11ad and 5G: 1. Beamforming Training in 802.11ad: Beamforming training is a part of directional beamforming in which we select a pair of receiver and transmitter sectors so that the network can be optimized and we can get the best coverage. Figure 5. Sector training in Transmitter and Receiver antenna [2]. Figure 5 shows the sector training process. This is done is three phases. In the first step, we try to find the best transmitting antenna. In the second step, the training of only those transmitting and receiving antennas happens for which the transponder thinks are the best for the network. In the third step, various weights for the antennas are adjusted according to the changes in the channel so as to get the maximum level of Signal to Noise Ratio which will thus be able to get the best coverage for the network. Hence the process of Beamforming training for 802.11ad is completed [2] [3] [7]. 2. Contention-Based Medium Access in 802.11ad: In IEEE 802.11 standards, enhanced distributed channel access (EDCA) is used for contention-based Medium access. But there is an issue of deafness that arises when we use the contention based medium access and directional beamforming together. This can be reduced by using Beamforming training wherein we select the best transmitter and receiver antenna for the communication. Chances of collisions are increased due to deafness because carrier sensing ability is reduced. Multiple Network allocation vector (NAV) timers are used at the MAC level. Here the channel is allocated only if the NAV is zero and will not be allocated in case the NAV is non-zero. The concept of NAV for the contention window in 802.11 standards has been used previously as well. Using this concept will enhance the capacity and efficiency of 802.11ad and will be different from previous standards as it uses direction beamforming [2]. 3. Dynamic Channel Time Allocation in 802.11ad: Dynamic channel time allocation is a polling based allocation of resources in 802.11ad at the MAC layer. The polling is done not just for one frame but for a specific time chunk of the channel. The issue of deafness is avoided due to personal basic service set (PBSS) control point/access point (PCP/AP) that reduces the chance of a collision as PCP/AP knows the path of transmitting antenna. The process of Dynamic Channel time allocation is explained in Figure 6. It shows the Beacon header interval (BHI) can be used in dynamic scheduling. Firstly, a channel is gained by the PCP/AP for the polling frames that are sent to their respective stations. Service period requests (SPRs) are used to reserve a specific channel time for their respective communication. Communication can be between Station (STA)- STA or STA Access Point (AP). Channel protection points act as the guard time between two allocated channel times adding reliability in communication [2]. Figure 6. Dynamic Channel Time Allocation [2]. 4. Full-Duplex MAC Protocol in 5G: At Physical layer level, Full-Duplex must reduce the use spectrum making the communication efficient. At MAC layer level the protocol must be defined such that it optimizes the network and reduces the chances of collision. The problem of a hidden node due to highly directional communication can also arise just like it used to happen in the case of WiFi standards. We can use the concept of Request to Send / Clear to Send (RTS/CTS) which was used in WiFi standards being a half-duplex communication. For 5G we will be using full-duplex clear-to-send (FCTS) instead of just the CTS which was used in WiFi i.e. a unidirectional communication. Figure 7 shows the channel allocation for communication between Node A and Node B. Firstly RTS is sent from Node A to check if there is the availability of the channel. After that there is a Short Interframe Space (SIFS) for which we need to wait for FCTS from Node B. Now being a bidirectional communication (Full-duplex) an FCTS is sent by Node A as wel l which makes it different from WiFi standards. After another SIFS interval, the channel is allocated, and there is a bi-directional communication between Node A and Node B. After the channel time allocated is complete, there is a small SIFS before ACK (Acknowledgement) which is kept and this ACK shows that the channel has been released [11]. Figure 7. Channel Allocation in Full Duplex 5G between Node A and Node B [11]. 5. Device-to-device communications in 5G: It is currently a part of LTE-A Release 12 of the 3gpp standards. Device to device (D2D) communication will be an inter-communication between the devices that will use 5G. There is no need to route the data from the 5G base station in D2D communication. The devices will use the same spectral resources as the 5G network. Thus, we must optimize the network to meet the requirement of the users. This will improve the spectral efficiency of the network and will increase the capacity as well. For D2D communication the devices should be in proximity. This can be very useful in case of Autonomous vehicles such as driverless cars which can communicate with each other and thus protect the passengers. D2D communication can occur in two ways. The first way is that one of the UE (User) can send a broadcast signal about its availability and what it can offer. The discoverer UE if interested in the characteristics of the broadcasting UE establishes a connection. The second way is that one of the UE will broadcast its requirements and the UE which meets these criteria can establish a connection with this UE [12]. IV. Conclusion This paper has shed light on the most recent enhancements taking place in 802.11ad and 5G. The paper has addressed the issue of spectral crunch and how these two technologies will cope up with this issue in the near future. The enhancements introduced in the paper have opened the way for the two technologies to interoperate such that the user can get 5G connectivity when outside and 802.11ad connectivity when inside their homes. Convergence of these two technologies will be made easy not just at the Physical level but at the MAC level too. At physical layer level, we have seen the use of mm-wave and directional beamforming, and at MAC layer level, we have seen full-duplex communication using RTS/CTS in 5G which will increase convergence.   Hence, the convergence of these two technologies will increase the capacity as a lot of unused spectrum will be released. V. References [1] T. Rappaport, S. Sun, R. Mayzus, and H. Zhao, Millimeter Wave Mobile Communications  for 5G Cellular: It Will Work! IEEE Access, pp. 335-349, 2013. [2] T. Nitsche et al., IEEE 802.11ad: Directional 60 GHz Communication for Multi-Gigabit-per-Second Wi-Fi, IEEE Commun. Mag., vol. 52, no. 12, Dec. 2014, pp. 132-41. [3] H. Shokri-Ghadikolaei, C. Fischione, P. Popovski, and M. Zorzi, Design aspects of short-range millimeter-wave networks: A MAC layer perspective, IEEE Netw., vol. 30, no. 3, pp. 88-96, May 2016. [4] V. Jungnickel, K. Manolakis, W. Zirwas, B. Panzner, V. Braun, M. Lossow, M. Sternad, R.  Apelfrojd and T. Svensson, The Role of Small Cells, Coordinated Multipoint, and Massive  MIMO in 5G, IEEE Commun. Mag., pp.44-51, May 2014.   [5] R. Van Nee, Breaking the Gigabit-per-second barrier with S02.11AC, IEEE Wireless Communications, vol. IS, pp. 4-4, April 2011. [6] S. Parkvall, et al., LTE-Advanced Evolving LTE Towards IMT-Advanced, in IEEE Proc.  Vehicular Technology Conference, Sept. 2008. [7] E. Perahia and M. X. Gong. Gigabit wireless lans: an overview of IEEE 802.11 ac and  802.11ad. ACM SIGMOBILE Mobile Computing and Communications Review, 15(3):23-33,  2011. [8] M.2083, Recommendation ITU-R, IMT Vision Framework and overall objectives of the  future development of IMT for 2020 and beyond, September 2015. [9] S. Chen, S. Sun, Q. Gao and X. Su, Adaptive Beamforming in TDD-Based Mobile  Communication Systems: State of the Art and 5G Research Directions, in IEEE Wireless  Communications, vol. 23, no. 6, pp. 81-87, December 2016. [10] X. Zhu, A. Doufexi, and T. Kocak, Throughput and coverage performance for IEEE  802.11ad millimeter-wave WPANs, in Vehicular Technology Conference (VTC Spring), 2011  IEEE 73rd, 2011, pp. 1-5. [11] X. Zhang, W. Cheng, and H. Zhang, Full-duplex transmission in PHY and MAC layers for  5g mobile wireless networks, Wireless Communications, IEEE, vol. 22, no. 5, pp. 112-121,  2015. [12] Z. Ma, Z. Zhang, Z. Ding, P. Fan, and H. Li, Key techniques for 5G wireless  communications: network architecture, physical layer, and MAC layer perspectives, Sci. China  Inf. Sci., vol. 58, no. 4, pp. 1-20, 2015.

The Contributions of Isaac Newton Essay -- Sir Isaac Newton Essays

Isaac Newton was born in Lincolnshire, on December 25, 1642. He was educated at Trinity College in Cambridge, and resided there from 1661 to 1696 during which time he produced the majority of his work in mathematics. During this time New ton developed several theories, such as his fundamental principles of gravitation, his theory on optics otherwise known as the Lectiones Opticae, and his work with the Binomial Theorem. This is only a few theories that that Isaac Newton contributed to the world of mathematics. Newton contributed to all aspects of mathematics including geometry, algebra, and physics. Isaac Newton was born into a poor farming family in 1642 with no father. Newton's father had passed away just a few months before he was born. His mother intended Newton to become a farmer but his lack of interest and the encouragement of John Stokes, Master of the Grantham grammar school and that of his uncle, William Ayscough, led to his eventual admission to his uncle's college. Trinity College, Cambridge, as a student on June 5, 1661. As a boy in Grantham, Newton had been intolerable to his servants and found it difficult to get along with his fellow grammar school peers. As a student, he bought his own food and paid a reduced fee in return for domestic service, a situation that appears unnecessary in view of his mother's wealth. In the summer of 1662, Newton experienced, some sort of religious crisis which led him to write, in Sheltonian shorthand, his many sins, such as his threat to burn his mother and step-father. As a student at Cambridge Newton found himself among surroundings which were likely to develop and enhance his powers. In his first semester Newton happened to discover a book on astrology, but cou... ...Works Cited: 1. Isaac Newton. Picture of Artwork. 17 Feb. 2015 http://www.newton.cam.ac.uk/newton.jpg>. 2. Newton' Telescope. Picture of Object. 1670-1720. 17 Feb. 2015 http://www.newton.cam.ac.uk/telescope.gif 3. Newton Refracting Light. Picture of Artwork. 17 Feb. 2015 . 4. Newton Sees Falling Apple. Drawing. 17 Feb. 2015 http://www.dkimages.com/discover/Home/Science/Scientists/Scientists-36.html 5. Principia. Picture of Book. 17 Feb. 2015 http://www.manhattanrarebooks-science.com/images/newton%20daniel.jpg 6. A. "Isaac Newton." Galenet. 16 Feb. 2015 . B. "The Newtonian Moment." ProQuest. 17 Feb. 2015 http://proquest.umi.com/>. C. "Newton on Mathematics." ProQuest. 17 Feb. 2015 http://proquest.umi.com/>.

How does Steinbeck explore the theme of loneliness in ‘Of Mice and Men’? Essay

In ‘Of Mice and Men’ Steinbeck deals with the theme of loneliness. I will be analysing the way in which Steinbeck explores loneliness at every angle. Analysis will include the futility of the American dream, the loneliness of the American man, a fully detailed character analysis showing loneliness and why Steinbeck chose to concentrate on the theme of loneliness. ‘Of mice and Men’ was written in 1937 and was amongst the three most powerful novels of the late 30’s, focusing on the Californian labouring class. ‘The Grapes of Wrath’ and ‘In Dubious Battle’ were the others. John Steinbeck was born in Salinas, in 1902, he grew up in an area where agriculture had been the main source of income. From here, he was bale to gather inspiration and produce amazing settings for some of the best fiction such as ‘Of Mice and Men’. The Great Depression, an era in which America had faced its longest trade recession in her history, bringing the country toward a stand still. People were fleeing like bees, running after jobs and money. Jobless men started to tour the country moving from state to state. Oklahoma and Arkansas faced the worst when farmers land was taken away. Historical records showed that a number of 30,000 people migrated to the state of California. ‘Where the grass was green, the soil was good and hopes were made’. Due to the Great depression, Steinbeck felt pushed out of his own state. From here he was able to draw on a situation and portray the ambitious dream resulting form the Great depression. George Milton and Lennie Small, both drifters, have nobody but each other. A dream absorbed in their minds, a dream in which someday they will have their own place, a place in which they could call home. Working in Salinas Valley, California, they hope to fulfil their dream. Lennie shows a downfall and their lives are horrified and their dream is no longer achievable. Of Mice and Men shows an excellent aspect toward real life situation especially at that time in California. Steinbeck shows and gives a great example of how the American dream was futile. The American dream is a vision in which all Americans are wanting to achieve. The success of owning their land and to once become bosses. Everybody is equal and all have a role to play in life. Everybody has enough to build a good home, make money and build a better life for themselves. Except black people. Despite the fact slavery had been over for a long period of time, thoughts and attitudes towards blacks were critical. Black people were not seen as important, but were only useful for menial jobs. ‘The best laid schemes Gang Aft Agley’ (often goes wrong). The best laid schemes often go wrong, due to the effect of loneliness and depression. Everybody has to work and help one another, without a helping hand, their hopes will not turn into reality. The American dream represents a way in which people may escape from a lonely place. They set themselves a goal and they are determined to achieve it. George and Lennie place hopes in their minds and say to each other what they are going to achieve. Here they become motivated and set their mind away from the lonely situation. They believe that they will make enough to live ‘off the fat of the land’. They hope to become their own bosses. All this is a result from the American dream and the loneliness of the American man.

Comparison of Healthcare Policies between France and the US The WritePass Journal

Comparison of Healthcare Policies between France and the US Introduction Comparison of Healthcare Policies between France and the US ) Health Statistics in 2013 reveals that life expectancy in France is high at 82.2 and is currently ranked third amongst OECD countries. In contrast, life expectancy in the US is amongst the lowest at 78.7 (OECD, 2013). The difference in life expectancy in both countries is a cause of concern since the US has one of the most expensive healthcare systems in the OECD and yet fares worse in health outcomes, including life expectancy(Baldock, 2011). The OECD (2013) notes that compared to France and other large OECD countries, the US spends twice as much per individual on healthcare. Interestingly, public health expenditure for health is highest in the US compared to all OECD countries. However, it does not practice universal healthcare coverage with the public supporting only 32% of the total healthcare cost (OECD, 2011). Individuals eligible for Medicaid include the elderly, families with small children and those with disabilities (Rosenbaum, 2011). Approximately 53% of the US population is covered through the Patient Protection and Affordable Act or Obamacare (Rosenbaum, 2011). Under this Act, employers are required to purchase health insurances for their employees. Only a small portion of businesses pays for full coverage with majority requiring their employees to share in the cost of their health insurances (Rosenbaum, 2011). The OECD (2009a) states that 46 million people in the US are left without public or private health insurance. This could place a significant burden to the US healthcare system that is struggling in providing equitable access to healthcare services in the country. The World Health Organization (2014) explains that equitable access is achieved when individuals, regardless of their socioeconomic status, enjoy the same type and quality of healthcare. This is not achieved in the US where statistics (OECD, 2009a) continues to show that high-income groups enjoy better health and appropriately covered by healthcare insurances while those in the lower socioeconomic status continue to have poorer health status. This disparity in health status and healthcare insurance coverage continues to be a challenge in the US. Public spending per capita in the US continues to be the highest in the OECD countries even with the increased participation of the private sector in financing healthcare in the country (OECD, 2013). In recent years, the OECD (2013) observes that public spending across OECD countries continue to decline. On average, healthcare spending of these countries only grew by 0.2% in the last 4 years. While there is a variation on the decrease of public spending, the major reason for the slowdown is due to drastic cuts in health expenditures. In France, the Statutory Health Insurance (SHI) currently covers almost all residents. Until 2000, SHI covered 100% of all residents (Franc and Polton, 2006). Today, almost all of the residents are still covered under SHI. However, a few have purchased private health insurances to complement SHI. Public spending for healthcare is 77.9% while France spends 11.9% of its GDP in healthcare (OECD, 2011). This is in contrast with the US where public spending for healthcare accounts to only 47.7% but spends 17.9% of its GDP on healthcare (OECD, 2011). Interestingly, SHI covers both legal and illegal residents in France. This is opposite in the US where illegal residents are not covered by publicly funded healthcare insurance. There are approximately 21 million immigrants in the US with most having an illegal resident status (Moody, 2011). Health coverage remains to be a concern for this group since they work on jobs that pay very low wages and with no healthcare coverage. Hence, this group is three times more likely to have no healthcare coverage (Stanton, 2006). Currently, this group comprises 20% of the total uninsured population in the US (Moo dy, 2011). The lack of universal coverage in the US suggests that healthcare policies in the US may not be inclusive as opposed to France where almost all residents have private or public health insurance coverage. Rosenbaum (2011) explains that the Patient Protection and Affordable Act or Obamacare is expected to boost healthcare coverage for legal immigrants who are in low paying jobs. However, only legal immigrants who have been in the US for at least five years could qualify for Medicaid or purchase state-based health insurances. Currently, all states in the US have expanded Medicaid coverage to low-income groups. Specifically, a family of four with a combined annual income of $33,000.00 and an individual with $15,800.00 yearly income are now eligible for Medicaid. This legislation provides health coverage to approximately 57% of the uninsured population in the US (CDC, 2011). For legal immigrants who have not reached five years of stay in the US or are earning more than the Medicaid limit are allowed federal subsidy when purchasing state-based health insurances (CDC, 2011). As opposed to France where illegal immigrants enjoy the same healthcare coverage as legal immigrants and citizens, those in the US on illegal status remain uninsured and could not purchase state-based health insurances (CDC, 2011). Healthcare access for this group is limited to community health centres across the country. It is noteworthy that only 8,500 community health centres are in existence today and yet they cater to at least 22 million people each year (CDC, 2011). Almost half of those who access primary health centres are the uninsured. While hospitals are required by law to provide emergency care for all individuals regardless of their resident status, those who are uninsured do not have health coverage to sustain their long-term healthcare needs (Rosenbaum, 2011). Current healthcare policies in the US might actually promote health inequality since it only provides primary basic healthcare services (CDC, 2011) to the marginalised group, which may include low-income and ethni c groups. In France, The Bismarckian approach to healthcare has been used for several decades but in recent years, there is now an adoption of the Beveridge approach (Chevreul et al., 2010). In the former, health coverage tends to be uniform and concentrated while in the latter, the single public payer model is promoted. In the Bismarckian approach, everyone should be given the same access to healthcare services while the Beveridge model allows for stronger state intervention (Chevreul et al., 2010). This also suggests that tax-based revenues are used to finance healthcare. The mix of both models is necessary to respond to the increasing demands for healthcare in the country and to regulate the increasing cost of healthcare. Chevreul et al. (2010) emphasise that the SHI is now experiencing deficit due to increasing rise of healthcare expenditure in the country. The French parliament, through the Ministry of Health regulates expenditure by enacting laws and regulations. Importantly, France regulates prices of specific medical procedures and drugs (Chevreul and Durand-Zaleski, 2009). This development is crucial since failure to regulate prices could further drive up healthcare costs. However, regulation of prices of medical devices remains to be poor. In a survey (OECD, 2009b), expenditures for medical devices is high and amounts to â‚ ¬19 billion annually. Although it comprises 55% of the pharmaceutical market, increased demand for medical devices have also increased SHI expenditures on these devices (Cases and Le Fur, 2008). It should be noted that only 60% of the medical devices are covered by SHI (Cases and Le Fur, 2008). Regulation of the prices of these medical devices is not as strong as the market for drugs and other major medical equipment. This implies that increasing healthcare costs of medical devices could have an impact on pu blic health spending policies in France. Healthcare Issues and Challenges One of the major issues in both countries is the rising healthcare expenditure. As noted by the OECD (2013), there is a disparity between healthcare expenditure and rising healthcare costs in OECD countries. The average increase in healthcare expenditure only amounts to 0.2% and yet healthcare cost continues to rise. In France, this disparity has promoted the Ministry of Health to increase private insurance of its members to help cover healthcare services not normally covered by the SHI. In the US, the debate on Obamacare and the reluctance of the government to cover illegal residents continue to be a challenge in providing equitable healthcare Meanwhile, high costs of medicines could have an impact on healthcare, especially amongst those who are covered by Medicaid and those who could barely afford state-subsidised healthcare insurances (Moody, 2011). This is in contrast to France where cost containment is in place for medicines. To illustrate the lack of healthcare costs regulations, the US spends more on developing medical technologies, which only benefits a few of the patients. The country is also burdened with high administration and pharmaceutical costs. Doctors in the country are also amongst the highest paid in the OECD countries (Greve, 2013). Moody (2011) argues that cost containment remains to be a problem since lowering down prices of medicines or healthcare costs for beneficiaries of Medicaid would lead to doctors’ reluctance to treat Medicaid patients. The lack of priorities in healthcare spending in the US has resulted in higher spending on certain areas and low spending on others. However, this does not translate to better health outcomes for the whole population. Elderly care is one area where there is high spending but the amount of spending does not necessarily translate to better health outcomes. As noted by Haplin et al. (2010), the elderly are more vulnerable to chronic healthcare conditions, such as dementia, cardiovascular diseases, type 2 diabetes. Hence, healthcare costs for this group are relatively higher compared to other members in a community. In a report published by Stanton (2006), approximately 40% of US healthcare expenditure is devoted to elderly care, but this group only comprises 13% of country’s population. It is projected that in the succeeding years, healthcare cost for this group will continue to rise with the ageing of the US population (Stanton, 2006). The same issue is also seen in France, where increasing healthcare cost for the elderly is also expected in the succeeding years (Franc and Polton, 2006). Both countries also lack coordination of care and gatekeeping for the elderly. Although there is an emphasis on elderly care in both countries, lack of continuity of care often leads to poor quality care, duplication of healthcare, waste and over-prescription (Franc and Polton, 2006; Evans and Docteur and Oxley, 2003; Stoddard, 2003). In France, this issue was first addressed through the creation of provider networks and increasing the gate-keeping roles of the general practitioners (GPs). However, the latter was largely unsuccessfully and finally abolished with the introduction of the 2004 Health Insurance Act (Franc and Polton, 2006). In this new legislation, patients have the freedom to choose their own healthcare providers or primary point of contact. Most of the primary points of contact are GPs. This scheme is successful in F rance due to incentives offered to the patients and GPs. This scheme has been suggested to improve the quality of care received by the patients since there is more coordination of care between GPs and specialists (Naiditch and Dourgnon, 2009). This scheme also drives up the cost of visits to specialists and could have influence healthcare financing policies (De Looper and La Fortune, 2009; Naiditch and Dourgnon, 2009). Another issue common to both countries is the competition between hospitals for patients who can afford private healthcare. Consumer demands for healthcare in the US have increased. Hospitals respond by increasing their services to separate them from their competitors (Moody, 2011). For instance, by-products of this competition results to increasing the size of the patient rooms and providing in-house services such as full kitchens, family lounges and business service. All these have not been related to improved health outcomes of the patients. In France, the differences in healthcare costs between publicly funded hospitals and private for-profit hospitals spark a debate on whether common tariffs are the solution to cost containment (Chevreul et al., 2010). Despite the implementation of common tariffs, there is still a growing difference on the healthcare costs between the private and public sectors. Currently, the reform plan Hospital 2007 (Chevreul et al., 2010) states that the obj ective of introducing a common tariff for public and private hospitals has been withheld until 2018. This shows that healthcare policies respond to current trends in health provision in France. ‘Convergence’ and ‘Path Dependence’ Starke et al. (2008) explain that history and institutional context all play a role in influencing healthcare policies in a welfare state. Healthcare policies that tend to be resistant to change illustrate institutionalist or ‘path dependence.’In the event where changes are needed, those that follow ‘path dependence’ change their policies but do so within the boundaries set in the original healthcare policies. On the other hand, healthcare policies that follow the ‘convergence’ pathway or functionalist perspective tend to integrate best practices and are more responsive to social, political and economic changes. Healthcare policies in France and the US tend to follow the ‘convergence’ pathway. The historical context of France reveals that a unitary presidential democracy was established in 1958 (Cases, 2006). In this system, the central government retains sovereignty and policies implemented in local or regional levels are approved by the central government. Despite the practice of central dirigisme, many regions in France have practiced coordination and decenstralisation. Political parties elected to the French government all have a common goal in financing the healthcare system in France. It practices cost-containment by regulating healthcare costs, reducing healthcare demands and restricting healthcare coverage (Chevreul and Durand-Zaleski, 2009). All these cost-containment policies have generally been met with public discontent. In recent years, the introduction of Supplementary Health Insurance enabled the French government to still deliver quality care at reasonable cost. Further, the introduction of direct payment, although reimbursable, also discourages wasteful consumption of healthcare (Chevreul and Durand-Zaleski, 2009). Although changes in healthcare policies tend to be restrictive more than three decades ago, France is now taking the ‘convergence’ pathway in its healthcare system. This suggests that healthcare policies are more responsive to social and economic changes. France also regards its people as equal but retain their freedom to choose a healthcare provider and hospital. The manner of healthcare financing in France allows service users to choose from competing healthcare professionals. Service users could also access specialists due to little gatekeeping in the country (Naiditch and Dourgnon, 2009). All these changes in the France’s healthcare system reflect ‘convergence’ rather than ‘path dependence’. Convergence in healthcare is also shown in both countries through its policies on increasing personal contributions of service users for healthcare (Mossialos and Thomson, 2004). There is also an increasing reliance on private health insurers to bridge the gap in public healthcare delivery. The increasing public-private mix exemplifies convergence. There is also a trend towards community healthcare and decentralisation of healthcare (Baldock, 2011; Chevreul et al., 2010; Blank and Burau, 2007). This trend relies on community healthcare practitioners to provide care in home or community settings. This has been practiced in other developed countries where patients with chronic conditions receive care in their own homes (Chevreau et al., 2010). This approach is also applied when caring for the elderly. Similar to other Welfare states, the US and France are experiencing population ageing. The proportion of the elderly in both countries is expected to rise in the succeeding years (Chevrea u et al., 2010). As mentioned earlier, this translates to increases in health expenditures and cost for this group. Marked increases in health expenditures for this group would mean further reduction on public spending or cost containment. All these could have an impact on public spending in the future and might increase insurance premiums of individuals. There is also the possibility of raising SHI contributions in France or reducing healthcare coverage of Medicaid in the US. Both strategies could fuel public discontent, increase the gap between the rich and the poor and promote health inequalities (OECD, 2008; Starke et al., 2008; Stanton, 2006). Since the main aim of the policies in both countries is to achieve optimal health for all, the realisation of this aim might be compromised with an ageing society. It is also noteworthy that since public funds are bankrolled by taxes, increasing number of elderly could mean reduction in number of employees who are economically productive. This could also lead to lower tax collections and decreased public funding for healthcare. As shown in both countries, healthcare policies are becoming more responsive to the social and economic changes. This does not only suggest a direction towards ‘convergence’ but suggests that this pathway could be the norm for many OECD countries. Conclusion Healthcare policies in the US and France have been influenced by social and economic changes in recent years. Although both aim to achieve universal coverage, it is only France that has achieved this with almost 100% of its citizens covered with healthcare insurance. The US is struggling to meet the healthcare needs of its citizens with almost 46 million still uninsured. Its Obamacare is still met with criticism for its failure to provide public healthcare coverage for most of its citizens. Only the poor and those unable to afford basic healthcare services are covered under Medicaid. In Obamacare, those with marginal incomes could purchase federal-subsidised healthcare insurances. Both countries are also faced with the challenge of an ageing society. The inequitable allocation of healthcare services to this group also promotes social discontent. Almost half of public expenditure is channeled to the elderly, which only comprises 13% of the whole population. The heightened demand for e lderly care, lowered public expenditure on healthcare and increasing healthcare costs have all influenced healthcare policies in the US and France. Finally, the recent changes in the healthcare policies of this country suggest convergence rather than path dependence suggesting that healthcare policies continue to be influenced by social and economic changes in both countries. It is recommended that future research should be done on how ‘convergence’ helps both countries respond to increasing complexities of healthcare in both countries. References: Baldock, J. (2011). Social policy, social welfare and the welfare state. Oxford: Oxford University Press. Blank, R. Burau, V. (2007). Comparative health policy. London: Palgrave. Cases, C. (2006). ‘French health system reform: recent implementation and future challenge’. Eurohealth, 12, pp. 10-11. Cases, C. Le Fur, P. (2008). ‘The pharmaceutical file’, Health Policy Monitort, May [Online]. Available from: hpm.org/survey/fr/all/2 (Accessed: 27th April, 2014). Center for Disease Control and Prevention (2011). NCHS Data Brief: Community Health Centers: Providers, Patients and Content of Care [Online]. Available from: cdc.gov/nchs/data/databriefs/db65.htm (Accessed: 27th April, 2014). Chevreul, K., Durand-Zaleski, I., Bahrami, S., Hernandez-Quevedo Mladovsky, P. (2010). France: Health System Review 2010. France: The European Observatory on Health Systems and Policies, WHO Regional Office for Europe, World Bank, European Commission, UNCAM, London School of Economics and Politic Science, and the London School of Hygiene Tropical Medicine. Chevreul, K. Durand-Zaleski, I. (2009). ‘The role of HTA in coverage and pricing in France: toward a new paradigm?’. Euro Observer, 11, pp. 5-6. De Looper, M. La Fortune, G. (2009). Measuring disparities in health status and in access and use of healthcare in OECD countries. Paris: OECD (Health working paper 43) [Online]. Available from: oecd-ilibrary.org/social-issuesmigration-health/measuring-disparities-in-health-status-and-in-access-and-use-of-healthcare-in-oecd-countries_225748084267 (Accessed: 27th April, 2014). Docteur, E. Oxley, H. (2003). Health-care systems: lessons from the reform experience. Paris: OECD (Health working paper 9) [Online]. Available from: irdes.fr/Publications/Qes/Qez133.pdf (Accessed: 27th April, 2014). Evans, R. Stoddard, G. (2003). ‘Consuming research, producing policy?’, American Journal of Public Health, 93, pp. 371-379. Franc, C. Polton, D. (2006). ‘New governance arrangements for French health insurance’. Eurohealth, 12, pp. 27-29. Glyn, A. (2006). Capitalism unleashed. Oxford: Oxford University Press. Greve, B. (2013). Routledge Handbook of the Welfare State. London: Routledge. Halpin, H., Morales-Suarez-Varela, M. Martin-Moreno, J. (2010). ‘Chronic disease prevention and the new public health’. Public Health Review, 32, pp. 120-154. Moody, K. (2011). Capitalist care: Will the coalition government’s ‘reforms’ move the NHS further toward a US-style healthcare market?’. Capital and Class, 35(3), pp. 415-434. Mossialos, E. Thomson, S. (2004). Voluntary health insurance in the European Union. Copenhagen, WHO Regional Office for Europe on behalf of the European Observatory on Health Systems and Policies [Online]. Available from: euro.who.int/__data/assets/pdf_file/0006/98448/E84885.pdf (Accessed: 27th April, 2014). Naiditch, M. Dourgnon, P. (2009). The preferred doctor scheme: a political reading of a French experiment of gate-keeping. Paris: IRDES. OECD (2013). Health at a glance 2013: OECD Indicators, Europe: OECD Publishing [Online]. Available at: http://dx.doi.org/10.1787/health_glance-2013-3n (Accessed: 27th April, 2014). OECD (2011). Human Development Index and its components. Europe: OECD. OECD (2009a). Society at a Glance 2009: OECD Social Indicators. Europe: OECD. OECD (2009b). Health data 2009. Paris: OECD. OECD (2008). Are we growing unequal? [Online]. Available at: www.oecd.org (Accessed: 17th April, 2014). Rosenbaum, S. (2011). ‘The Patient Protection and Affordable Care Act: Implications for Public Health Policy and Practice’. Public Health Reports, 128(1), pp. 130-135. Stanton, M. (2006). The high concentration of U.S. healthcare expenditures: research in action, issues 19. Rockville, MD: Agency for Healthcare Research and Quality. Starke, P., Obginer, H. Castles, F. (2008). ‘Convergence towards where: in what ways, if any, are welfare states becoming more similar?’. Journal of European Public Policy, 15(7), pp. 975-1000. World Health Organization (WHO) (2014). Health Systems: Equity [Online]. Available at: who.int/healthsystems/topics/equity/en/ (Accessed: 27th April, 2014).

Animal farm and the russian revolution essays

Animal farm and the russian revolution essays Animal Farm and the Russian Revolution George Orwells novel, Animal Farm, is a great example of fable and political satire. The novel was written to criticize dictatorial government mainly Stalins corrupt rule in Russia. In the firs chapter Orwell gives his reasons for writing the story and what he hoped it would accomplish it also gives reference to the farm and how it related to the conflicts of the Russian revolution. The characters settings and the plot were written to describe the social disturbance during that period of time and also to prove that the good nature of true communism can be turned into something atrocious by an idea as simple as greed. This essay will cover the comparisons between Animal Farm and the Russian Revolution. It will also explain why this novel is a satire and allegory to the Revolution that took place in Russia so long ago. Firs and foremost manor farm itself represented Russia with it poor conditions and irresponsible leaders. Mr. Jones plays one of those leaders, Nicholas the second. Jones beat his animals, would forget to feed them, and treats them badly. His actions are portrayals of Karl Marx. Marx had a dream of a better Russia and created the doctrine of communism to aid in distribution of wealth, and to bring the people to a place where they would all be equal, but what he didnt realize was that under the wrong rule the good intentions of communism would become corrupt. Surely if communism and animalism were carried out by the right sorts of people and animals with good and true intentions, their communities would have prospered instead of falling and ultimately being destroyed. He died before getting to see the rise of his creation just as Old Major did. The rise and fall of Lenin by Stalin is portrayed in napoleons actions toward Snowball. When though Lenin had some good intentions towards the people oh Europe he was still slightly corrupt and susceptible to b ...

Conceptual models used in mental health nursing when interviewing Essay

Conceptual models used in mental health nursing when interviewing client , nurse and doctor - Essay Example f the interviews should explore the nature of the service users crisis; the assumed cause(s) of the service users crisis and ‘what the respondents believe needs to be done’ about the service user’s crisis. You have been provided with this workbook in which to document the information that you gather from all three interviews. Please write down the questions that you asked and the responses that were given. This information will then be summarised and presented to a group of peers and an assessor in your PBL 1 assessment The service user in his own opinion believes that he suffers from some sort of depression. He claims that his problems at the moment were that he was suffering from anxiety and in the morning panic attack. He believes that this response was because he is worried about his father ie if dad pass away who is going to take care of me. when asked if he did have any auditory hallucination he went on to say that he did here voices but did not want to talk more about it. I started with the humanistic approach so as to make the client at ease and for him to be able to express himself more. I then went onto the medical model to try to figure out what he was suffering. Some data from the interview give evidence service user has p[sychotic symptoms, e.g. auditory hallucinations. There is acknowledged that patients with mental disorders are not able to percept their condition critically and usually underestimate the severity of disease. This patient believes he has depressive state thus he is ready to perceive the model of â€Å"sick person† and wish to regain his health. There is known that psychotic symptoms in schisophrenia could be related to dopaminergic hyperactivity in the brain structures. Thus medical interventions based on the use of antidopaminergic drugs (e.g. Ziprasidone (Geodon), Quetiapine (Seroquel) could be effective in the disease management. It seems that the psychotic symptoms reported by the client have the endogenic origin, i .e.

How is Soviet montage is revolutionary With the reference to the work Essay

How is Soviet montage is revolutionary With the reference to the work of Soviet Russian film directors Sergei Esienstein and - Essay Example The creation of expression with culture and politics as well as the understanding of how to use specific techniques in this time period were all associated with the construction of the film. While both directors had specific styles, there were more associations with the new creation of film and the experimentation of how one could communicate specific messages to the viewers. Defining the Soviet Montage The concept of the Soviet montage began in the 1920s with the focus on editing specific scenes within movies and combining this with other scenes to create fractured images for the overall plot line. This specific concept emerged out of the Russian Revolution of 1917, which was based on the objection to socialism. The propaganda of socialism was the main component; however, many began to overlook this and believe that the values of socialism were a detriment to society and would lead to strict rules and regulations within society, as opposed to building a stronger ability for citizens to work within society1. The symbolic objective which was established was based on having a free flowing thought of narrative, as opposed to a strict establishment, such as many believed was a component of socialism. This was followed by combining the plotline into one which didn’t require techniques to be consistent or for the plot line to have the established, chronological order that was expected within cinema2. The concept of revolution in the montage was one of the most important factors in using this technique. While this was based on methodologies and techniques for the arts, film producers considered it a way of getting a message across based on the Russian Revolution as well as the politics and economy of the time. The meanings which were established through the broken edits created a political and intellectual agenda that those in the Soviet region could look at and change their understanding about. The narrative and content that was used became important in establ ishing a sense of a political and intellectual revolution, specifically which was believed to be a vehicle for social change. Most of the content which was used in this form was able to take place in an abstract way. However, the meaning which was established allowed for the meaning to relate to the political and economic difficulties of the time, specifically which linked to the voice that was based on the revolution of Russia3. The first historical presence of the montage began with editing between scenes, specifically which would move from long shots that would be followed by a cut in black. This would then lead to a narrative flow that would link specific types of vocabulary and philosophies that were within a specific film area. The main ideal was to create a sense of space, which then held some connections but was able to move into a different narrative direction within the film. As this evolved, it moved into specialized techniques, such as mise-en-scene, where movements were the main component linking together the edits, while the narrative was able to continue in the same direction4. The rules which were established included an established shot in a specific scene, followed by a long shot to create a sense of orientation of where one was as well as to position the performers and objects. This was known